Broad lists waste attention
Generic data creates volume but misses the roles, companies and buying conditions that make your offer relevant.
Cold email appointment setting service with Apollo.io
Cold email appointment setting service - Pay for booked appointments. Not for email credits sent
GorillaContact combines Apollo.io sales intelligence with our managed cold email platform to identify your best-fit buyers, run personalized outreach, qualify interest and place sales appointments directly on your calendar.
$36 per booked appointment10-appointment minimumManaged end to end
Apollo.io intelligence → GorillaContact executionCampaign live
AM
Alex Morgan
96% ICP matchVP Sales · B2B SaaS · 51–200 employees
Apollo signalHigh buying intent
TechnologySalesforce + HubSpot
TriggerTeam grew 18%
Contact dataVerified business email
1Problem-led introductionSent
2Relevant use-case follow-upOpened
3Personalized next stepReplied
Qualified appointment bookedTuesday, 10:30 AM · Your calendar
✓$36per booked appointment
10appointment minimum order
Apollo.ioprospecting and intelligence layer
GorillaContactmanaged cold email execution
The problem with email-credit pricing
Sent emails are activity. Booked appointments are progress.
Credits, contacts and open rates do not create pipeline by themselves. You need the right accounts, the right people, relevant timing, disciplined follow-up and a clear route from positive interest to a calendar event.
One message cannot fit everyone
Strong outreach connects a real business problem to each segment, role and trigger—not just a first name to a template.
The stack becomes a full-time job
Data, domains, mailboxes, deliverability, copy, follow-ups, monitoring and reply handling need daily ownership.
Positive replies still need booking
Interest can disappear without fast qualification, objection handling and a frictionless calendar handoff.
Apollo.io account and contact discovery
Industry, geography, company size, revenue, technology, title, seniority and other available filters shape the target market.
Signals, enrichment and verification
Available intent, job-change and company signals help us prioritize; enriched records and verified business emails prepare the audience.
GorillaContact campaign strategy
We turn the intelligence into segments, positioning, offers, personalization rules and a multi-step cold email plan.
Managed infrastructure and outreach
Campaign domains, mailboxes, authentication, warmup, controlled sending and monitoring are managed as one operating system.
Reply qualification and calendar booking
We review responses, continue the conversation and guide matching prospects to an available time on your calendar.
Apollo.io across the workflow
Use sales intelligence as an operating advantage—not just a list download
Our team applies Apollo.io throughout campaign planning and optimization, then pairs that intelligence with GorillaContact’s managed sending and appointment-booking workflow.
Account filtersContact filtersVerified emailsData enrichmentTechnology filtersIntent signals*Job-change signals*SegmentationSequence insightsEngagement data
*Signal availability depends on Apollo.io data coverage and plan capabilities.
Precise market definition
We translate your ideal customer profile into account and people filters your team can review before outreach begins.
Buyer-level segmentation
Decision-makers, influencers and operational users receive positioning built around their role and likely priorities.
Signal-led prioritization
Where available, intent and company-change signals help focus effort on accounts with a timely reason to engage.
Cleaner contact data
Enrichment and email verification reduce avoidable bounces and improve the quality of the campaign audience.
Relevant personalization
Industry, technology, role and company context feed structured personalization without pretending every email was hand-written.
Continuous optimization
Engagement and reply patterns inform audience refinements, message iterations and follow-up decisions during the campaign.
The outcome you buy
A qualified prospect, an agreed time and a calendar event
A booked appointment is a prospect who matches the targeting criteria agreed before launch and schedules a sales conversation through the approved booking route.
Matches the approved company, role and geography criteria.
Uses a valid professional identity and contact record.
Expresses relevant interest and agrees to a meeting time.
Appears on the designated sales calendar with campaign context.
Your sales calendarAppointment delivery
TUE18
Discovery call · Acme Analytics
VP Revenue Operations · 10:30–11:00
WED19
Growth discussion · Northstar AI
Founder · 2:00–2:30
FRI21
Platform review · Vector Labs
Head of Sales · 9:00–9:30
Fully managed execution
From your ideal customer to a booked appointment
You approve the market and offer. We operate the system between prospect discovery and the meeting appearing on your calendar.
Campaign fit workshop
We review the offer, customer profile, sales capacity, exclusions and appointment criteria.
Apollo.io audience build
We create the account and contact search, enrich records, verify business emails and prepare segments.
Offer and sequence design
We develop message angles, personalization inputs, follow-ups and qualification language.
Infrastructure preparation
We configure campaign domains, authentication, mailboxes, warmup and controlled sending limits.
Launch and optimization
We monitor campaign health, engagement, replies and segment-level performance as outreach runs.
Qualify and book
We continue relevant conversations, confirm fit and guide prospects to the designated calendar.
Outcome-based pricing
Every plan is $36 per booked appointment
Choose the appointment volume your sales team can handle. You do not pay for email credits or messages sent—the commercial unit is a booked appointment.
Launch
20booked appointments
$720$36 per appointment
Choose 20 AppointmentsGrowth
30booked appointments
$1,080$36 per appointment
Choose 30 AppointmentsScale
50booked appointments
$1,800$36 per appointment
Choose 50 AppointmentsEnterprise
100booked appointments
$3,600$36 per appointment
Choose 100 AppointmentsThe service delivers booked appointments, not guaranteed attendance, revenue or closed sales. Target criteria, appointment definition, replacement/rescheduling terms, campaign scope and timing are agreed before launch. Results vary by offer, market, audience, seasonality and sales availability.
Is this a fit?
Built for B2B offers that deserve a direct conversation
A strong fit
- B2B services, SaaS, agencies, consultancies, recruitment and professional solutions
- A clear ideal customer profile and a credible reason for prospects to meet
- Enough customer value to justify a $36 acquisition cost per booked appointment
- A sales calendar with capacity to take meetings and follow up promptly
Probably not ready yet
- No defined audience, offer, proof or reason for a buyer to engage
- Consumer campaigns or outreach that cannot follow applicable email rules
- Expecting every booked appointment to attend, buy or become a guaranteed sale
- No sales availability or process for handling scheduled conversations
Frequently asked questions
Cold email appointment setting FAQs
What exactly do I pay for?
You pay $36 for each booked appointment that meets the criteria agreed before the campaign. The minimum order is 10 appointments, so the starting order is $360.
Do I pay for email credits, contacts or emails sent?
No. Prospecting, data preparation and sending are campaign inputs. The commercial unit on this offer is a booked appointment—not a credit balance or number of emails sent.
How is Apollo.io used?
We use Apollo.io as the sales-intelligence layer for account and contact discovery, filtering, enrichment, verification, segmentation and available signals. GorillaContact then manages campaign strategy, infrastructure, sending, monitoring, reply handling and calendar booking.
What counts as a booked appointment?
A prospect must match the agreed target criteria, express relevant interest and schedule a time through the approved calendar or booking process. The final appointment definition and any replacement or rescheduling terms are documented before launch.
Are attendance or sales guaranteed?
No. A booked appointment is a scheduled opportunity, not a guarantee that the prospect will attend, purchase or generate revenue. Your offer, sales process, speed of follow-up and meeting quality influence downstream results.
Do you manage the cold email infrastructure?
Yes. Campaign-specific domains and mailboxes, authentication, warmup, sending limits and monitoring can be handled as part of the managed workflow, subject to the agreed campaign scope.
Is GorillaContact affiliated with Apollo.io?
No. GorillaContact is an independent managed service that uses Apollo.io in its workflow. Apollo.io is a third-party platform and its name and trademarks belong to their respective owner.
How quickly will appointments be booked?
Timing varies by offer, market, target size, data availability, infrastructure preparation, deliverability and prospect response. We agree the launch plan and reporting cadence before campaign work begins.
Stop buying email activity. Start buying booked sales appointments.
Tell us who you want to meet. We’ll map the Apollo.io-powered prospecting and GorillaContact outreach system required to put qualified appointments on your calendar.
Start With 10 Appointments — $360